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如何構建營銷型網站
Date：2013-11-11 Aource：尚品中國 Type：網站百科 Word Size：small medium big
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"Marketing type website construction is the development of website, integrate various network marketing concept and site operation management method, not only pay attention to professional website construction, pay more attention to the whole process of site operation management, is the enterprise website construction and operation maintenance integration in the whole process of the network marketing mode." We from the following aspects to understand the marketing type enterprise website.
什么是營銷型網站
What is the marketing website
營銷型網站是最近一兩年才新出來的名詞，目前在行業內還沒有一個標準的定義。結合企贏網絡營銷策劃服務團隊的實戰經驗，我們認為營銷型網站是指以現代網絡營銷理念為核心，基于企業營銷目標進行站點規劃，具有良好搜索引擎表現和用戶體驗、完備的效果評估體系，能夠有效利用多種手段獲得商業機會，提高產品銷售業績和品牌知名度的企業網站。
Marketing type site is a noun in recently one or two years out of the new definition, the current in the industry is not a standard. Combined with practical experience of enterprises win network marketing service team, we believe that the marketing type site refers to the modern network marketing idea as the core, based on the enterprise marketing target to site planning, evaluation system of search engine has good performance and user experience, perfect effect, can effectively use various means to obtain commercial opportunities, improve product sales and brand awareness of enterprise website.
營銷型網站概念的提出，打破了企業對于網站建設的傳統認識。事實證明，傳統觀念中的網站FLASH形象首頁、大篇幅企業新聞報道、領導人風采展示、產品介紹不詳等現象，均使得企業網站營銷職能難以很好地發揮出來。構建營銷型網站，就是要明確網站的營銷職能，以網絡營銷為核心目標來進行網站建設。
Put forward the concept of marketing type site, breaking the traditional understanding of enterprise website construction. In fact, the traditional concept of the website home page, FLASH image of large space business news reports, leader style show, product introduction is not known phenomenon, make enterprise website marketing functions difficult to play well. Construction of marketing type site, is to clear the site marketing, network marketing is the core of the target to the construction site.
營銷型網站是為了滿足企業網絡營銷，包括以客戶服務為主的網站營銷，以銷售為主的網站營銷，和以國際市場開發為主動網站營銷。 營銷型網站實質就是抓住每一個細節，向網站要效益。
Marketing type site is in order to meet the needs of enterprise network marketing, including customer service oriented web site marketing, sales oriented website marketing, and international market development for the active web marketing. Marketing type site is seizing every detail, to the site to benefit.
“營銷型網站是對網站的發展，整合了各種網絡營銷理念和網站運營管理方法，不僅注重網站建設的專業性，更加注重網站運營管理的整個過程，是企業網站建設與運營維護一體化的全程網絡營銷模式。” 我們從以下幾方面來理解營銷型企業網站。
"Marketing type site is the development of website, integrate various network marketing concept and site operation management method, not only pay attention to professional website construction, pay more attention to the whole process of site operation management, is the enterprise website construction and operation maintenance of the whole network marketing model integration." We from the following aspects to understand the marketing type enterprise website.
如何構建營銷型網站
How to build a marketing type website
通過將SEO概念融入網站網站的程序設計，域名選擇功能規劃等方面。交給客戶一個帶有搜索引擎優化元素，符合搜索引擎規范的網站。
The program design of SEO concepts into the web site, domain name selection function planning etc.. To the customer with a search engine optimization elements, in line with the search engine for web site.
省略花哨的、無意義網頁，營銷網站的每一個頁面都將會在產品銷售過程中發揮作用。
Omission of fancy, meaningless webpage, every page marketing website will play a role in the process of product sales.
把焦點放在網站的使用性、信息結構和最好的優化行徑。讓瀏覽者可以快速查找產品，聯系方式，來電咨詢。
Focus on the website usability, information structure and the best optimization. Let your visitors can quickly find the products, contact information, call the advisory.
產品文案的重構將試圖為您與您的客戶之間建立起一座橋梁，通過合適的文字條理去建立客戶對企業與產品的信任。供明晰的結構、誘餌性產品介紹與全新的WEB2.0技術，以觸發潛在客戶購買動作為目的的網站建設方式。
Reconstruction of product copy will try to help you with your customers to build a bridge, through the appropriate word order to establish the customer to the enterprise and the product of trust. For the clear structure, bait products introduction and new WEB2.0 technology, to trigger the potential customers to purchase action for the purpose of the website construction.
如果網站設計的非常符合搜索引擎優化，那么不用花一分錢就可以在Google、百度、Yahoo等搜索引擎中獲得較好的排名，從而讓搜索引擎源源不斷的給你帶來客戶。
If the website design very accord with search engine optimization, then do not have to spend a penny can get good rankings in Google, Baidu, Yahoo and other search engines, so that the search engine everfount bring you customers.
網站設計是否人性化，直接影響著你的潛在客戶能否在最短的時間內了解你，信任你，并且能夠快速轉化成你的客戶。要讓網站設計的人性化，就需要在網站的結構、業務介紹流程、產品的描述文案、排版設計，網頁技術采用等方面進行專業的策劃。
Web site design is humanized, directly affects your potential customers can understand you, in the shortest possible time to trust you, and be able to quickly into your customers. To make humanized web design, we need in the website structure, business process, product description text, layout design, webpage technology adoption and other aspects of the professional planning.
在線網絡客服系統、 潛在客戶跟蹤系統等輔助手段進一步提升效益。
Online customer service system, potential customers tracking system and other auxiliary means to further enhance efficiency.
影響營銷型網站成敗的因素主要有三項：
Factors affecting the success or failure of the marketing type website there are three:
一、營銷型網站成敗的決定性因素是堅持不懈；
The decisive factor of success or failure is unremittingly marketing website;
二、關鍵性因素是領導對自己的網站建設的認識及重視程度；
The key factor is the leadership awareness and attention to your own website construction;
三、網站建設服務提供商的技能及專業水平。營銷型網站是指以現代網絡營銷理念為核心,以搜索引擎良好表現、用戶良好體驗為標準,能夠更好地將訪客轉化為顧客的企業網站.所有營銷型企業網站首先要符合SEO,搜索引擎優化排名是最重要的網站推廣手段之一,如果一個企業網站沒有從SEO的角度去設計,做好之后，還需要花不少錢請專業的SEO公司進行網站優化.網站不是藝術品，一定要設計的清晰明了,方便用戶瀏覽.網絡營銷是一種技術和營銷策略相集合的營銷手段,所以采取合理的網絡營銷工,可以很大程度的提高潛在客戶的轉化率。
Skills and level of professional website construction service provider. Marketing type site refers to the modern network marketing idea as the core, to the search engine performance, good user experience as the standard, can better visitors into customer enterprise website. All marketing type enterprise website should first meet SEO, search engine optimization ranking is one of the most important site promotion means, if a enterprise website is not from the perspective of SEO to design, make, also need to spend a lot of money please professional SEO company site optimization. The website is not a work of art, clear must design, convenient for users to browse the network marketing is a collection of techniques and marketing strategies marketing means, so take the network marketing industry and reasonable, can greatly improve the conversion of potential customers.