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營(yíng)銷(xiāo)型網(wǎng)站建設(shè)發(fā)展趨勢(shì)
Date：2013-11-01 Aource：尚品中國(guó) Type：網(wǎng)站百科 Word Size：small medium big
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As for future development trend, the development trend of China's network marketing mainly in the following aspects:
（1）網(wǎng)絡(luò)營(yíng)銷(xiāo)成為電子商務(wù)最重要的組成部分
Network marketing has become the most important part of electronic commerce
從去年下半年以來(lái)，不少知名的電子商務(wù)服務(wù)商都在強(qiáng)調(diào)網(wǎng)絡(luò)營(yíng)銷(xiāo)在其服務(wù)過(guò)程中的重要性，并且陸續(xù)推出了配套的網(wǎng)絡(luò)營(yíng)銷(xiāo)產(chǎn)品和服務(wù)。從當(dāng)前國(guó)內(nèi)企業(yè)的上網(wǎng)需求上來(lái)看，網(wǎng)絡(luò)營(yíng)銷(xiāo)仍然是最基礎(chǔ)最廣泛的需求。以往那種將網(wǎng)絡(luò)營(yíng)銷(xiāo)與電子商務(wù)割裂開(kāi)來(lái)的認(rèn)識(shí)與做法在逐漸被意識(shí)到是錯(cuò)誤的。離開(kāi)了網(wǎng)絡(luò)營(yíng)銷(xiāo)，電子商務(wù)將成為空中樓閣。
From the second half of last year, many well-known e-commerce service providers in emphasizing the importance of network marketing in the service process, and the launch of supporting network marketing products and services. From the current domestic enterprise Internet demand point of view, the network marketing is still the most foundation most extensive requirements. The kind of the understanding and practice of the network marketing and e-commerce separated in gradually realized is wrong. From the network marketing, e-commerce will become the castles in the air.
（2）營(yíng)銷(xiāo)型網(wǎng)站建設(shè)將成為企業(yè)網(wǎng)站建設(shè)的主流
Marketing type website construction will become the mainstream of enterprise website construction
在若干年前，企業(yè)網(wǎng)站一般都被賦予了形象展示、促進(jìn)銷(xiāo)售、信息化應(yīng)用等使命。經(jīng)過(guò)這些年的發(fā)展，事實(shí)教育了大量的中小企業(yè)，使他們明白了企業(yè)網(wǎng)站最靠譜的還是能夠?yàn)樗麄儙?lái)客戶，促進(jìn)銷(xiāo)售，其它的都是扯淡。基于這種大的市場(chǎng)環(huán)境，營(yíng)銷(xiāo)型網(wǎng)站的理念浮出水面，并快速被市場(chǎng)和客戶接受。營(yíng)銷(xiāo)型網(wǎng)站一句話概括就是以能夠幫助企業(yè)帶來(lái)目標(biāo)客戶，并使其充分了解企業(yè)的產(chǎn)品和服務(wù)，最終促成網(wǎng)絡(luò)商機(jī)的網(wǎng)站。
In a few years ago, the enterprise website are generally given the image display, promote sales, informationization application mission. After these years of development, a large number of small and medium-sized enterprises in education, so that they understand the enterprise website the most reliable or for their clients, promote sales, the other is bullshit. This big market environment based on the concept, marketing type website surfaced, and quickly accepted by the market and customers. Marketing type site in a word is to help companies bring target customers, and make them fully understand the company's products and services, and eventually to the network business website.
（3）搜索引擎營(yíng)銷(xiāo)在相當(dāng)長(zhǎng)的一段時(shí)間內(nèi)仍將是主流的網(wǎng)絡(luò)營(yíng)銷(xiāo)方式
Search engine marketing in quite a long period of time will be the mainstream of network marketing
網(wǎng)絡(luò)營(yíng)銷(xiāo)行業(yè)最基礎(chǔ)的元素就是流量。不論什么樣的企業(yè)，要想從網(wǎng)絡(luò)營(yíng)銷(xiāo)中獲得好處，首先就需要獲取流量。在當(dāng)前的互聯(lián)網(wǎng)世界，超過(guò)7成的用戶每天通過(guò)搜索引擎去尋找自己需要的信息，這使得搜索引擎成為互聯(lián)網(wǎng)上最大的流量集散中心。在替代搜索引擎的殺手級(jí)互聯(lián)網(wǎng)應(yīng)用方式出現(xiàn)之前，搜索引擎營(yíng)銷(xiāo)無(wú)疑仍將是最主流、最重要的網(wǎng)絡(luò)營(yíng)銷(xiāo)方式。
The most basic elements of the network marketing industry is flow. No matter what kind of enterprise, in order to benefit from the network marketing, we need to obtain the flow. In the current Internet world, more than 7 of users every day through the search engine to find the information they need, which makes search engine become the biggest Internet traffic hub. In the alternative search engine killer Internet application mode before, search engine marketing will certainly remain the most popular network marketing methods, the most important.
（4）WEB2.0網(wǎng)絡(luò)營(yíng)銷(xiāo)模式的深度發(fā)展
Depth development of WEB2.0 network marketing mode
2008年博客營(yíng)銷(xiāo)已經(jīng)取得了快速發(fā)展，未來(lái)的企業(yè)博客營(yíng)銷(xiāo)有望成為主流網(wǎng)絡(luò)營(yíng)銷(xiāo)方法，博客營(yíng)銷(xiāo)成為企業(yè)網(wǎng)絡(luò)營(yíng)銷(xiāo)營(yíng)銷(xiāo)策略的組成部分，企業(yè)博客引領(lǐng)網(wǎng)絡(luò)營(yíng)銷(xiāo)進(jìn)入全員營(yíng)銷(xiāo)時(shí)代。與此同時(shí)更多WEB2.0網(wǎng)絡(luò)營(yíng)銷(xiāo)模式將獲得不同層次的發(fā)展，如RSS營(yíng)銷(xiāo)、網(wǎng)摘營(yíng)銷(xiāo)、播客營(yíng)銷(xiāo)、基于SNS網(wǎng)絡(luò)社區(qū)的各種營(yíng)銷(xiāo)模式等。
In 2008, the blog marketing has made rapid development, the future of the enterprise blog marketing is expected to become the mainstream of network marketing, blog marketing has become part of the marketing strategy of the enterprise network, enterprise network marketing blog lead into the marketing era. At the same time more WEB2.0 network marketing mode will have different levels of development, such as RSS marketing, network marketing, podcasting marketing, based on the SNS network community marketing mode etc..
（5）更多適用于中小企業(yè)的網(wǎng)絡(luò)廣告形式
The network advertisement form more suitable for small and medium-sized enterprises
傳統(tǒng)的展示類(lèi)BANNER網(wǎng)絡(luò)廣告和RichMedia廣告由于廣告制作復(fù)雜播出價(jià)格高昂，至今仍然只是大企業(yè)展示品牌形象的手段，傳統(tǒng)網(wǎng)絡(luò)廣告難以走進(jìn)中小企業(yè)。不過(guò)隨著更多分類(lèi)信息、本地化服務(wù)網(wǎng)站等網(wǎng)絡(luò)媒體的發(fā)展，以及不同形式的PPA付費(fèi)廣告模式的出現(xiàn)，將有更多成本較低的網(wǎng)絡(luò)廣告，為中小企業(yè)擴(kuò)大信息傳播渠道提供了機(jī)會(huì)。
The traditional kind of BANNER display advertising network and RichMedia advertising as advertising production complex broadcast is expensive, still just big companies to display the brand image means, traditional network advertisement to into the small and medium-sized enterprises. But with the development of more classification information, localization service websites and other Internet media, and the emergence of different forms of PPA paid advertising model, there will be more and more low cost advertising network, expand the information dissemination channels for small and medium-sized enterprises to provide opportunities.