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如何建設營銷型網站
Date：2013-10-21 Aource：尚品中國 Type：網站百科 Word Size：small medium big
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The Internet has many, but our site is it right? Every web site marketing function have? How to build a marketing type website?
營銷型網站必須具有良好的搜索引擎表現營銷型網站的一個顯著特點就是它能“自我推 廣”，這突出體現在營銷型網站具有良好的搜索引擎表現(通常意義是指通過搜索引擎優化或 SEO 網站優化，使網站在搜索引擎上搜索相關關鍵詞能夠取得較為理想的自然排名)，搜索 引擎優化通常涉及頁面結構設計、內容信息組織、內外部鏈接策略等方面，這是一個龐大的 系統工程，也是營銷型網站建設重點需要解決的問題;在網絡營銷型網站建設中，搜索引擎 優化工作是基礎和長期的工作，從企業網站的前期規劃階段就必須開始進行，而且必須要貫 穿于企業網站建設和后期運營過程。
A remarkable characteristic of marketing type site must be search engine marketing type website good is that it can "self promotion", which highlighted the have good search engine performance in the marketing type site (usually means through search engine optimization or SEO website optimization, make the site in the search engine can search relevant keywords obtained natural ranking ideal), search engine optimization usually involves the page structure design, information organization, internal and external link strategy, which is a huge systematic project, is also a marketing type website construction of key problems need to be solved; in the construction of the network marketing website, search engine optimization work is the basis and long-term work, from the initial planning stages of enterprise website must begin, but must be through the enterprise website construction and post operation process.
營銷型網站必須具備良好的用戶體驗感同時網絡營銷型網站還必須具備良好的用戶體 驗感，能夠讓潛在客戶快速找到感興趣的產品或服務，充分了解細節內容和服務特點，通過 各種互動方式與企業建立聯系。
To marketing type site has a good user experience and network marketing type site must have good sense of user experience, to let potential customers quickly find the interest in the product or service, fully understand the details and service characteristics, establish contact with enterprises through various interactive mode.
營銷型網站必須具備良好的細節執行細節執行決定著網站在搜索引擎的表現，同時也是 給獲得良好用戶體驗的基礎，營銷型網站是以客戶為中心，其每個細節都必須反復推敲、精 雕細琢，這樣才能真正提高客戶轉化率。營銷型網站建設實施的整個過程都應該注意細節， 所以在網絡營銷型網站建設就是抓住每一個細節，比如：
Marketing type site must have good details of the implementation details of the implementation determines the site in the search engine's performance, but also to the base to obtain good user experience, marketing type site is take the customer as the center, the details of each must be batted, fine vulture fine cut, so we can really improve customer conversion rate. The whole process marketing type website construction should pay attention to detail, so that every detail in the construction of the network marketing website, for example:
前臺全部生成 html 靜態頁面、 整站采用 DIV+CSS 結構布局、后臺自動生成 xml 格 式的網站地圖、對全站的重要圖片和標簽進行優化、結構化網站結構及代碼結構、系統化的 關鍵詞分布、清晰明了的導航、合理的內容組織......等等。
All future generate static HTML pages, the entire station using DIV+CSS structure, the automatic generation of XML lattice type site map, to the station the important pictures and label optimization, structured web structure and code structure, systematic keyword distribution, clear navigation, reasonable content organization... Etc..
營銷型網站必須具備完善的效果評估體系營銷型網站還必須有完備的效果評估體系，它包括流量統計、網站分析、廣告分析等內容。效果評估體系將幫助企業及時了解網站運營過 程中的各項指標和發展趨勢，清楚當前的廣告投入和回報情況。效果評估體系對于企業調整 網絡營銷策略、正確評價網絡營銷的投入產出比有非常重要的作用。
Marketing type site must have perfect effect evaluation system of marketing type site must have perfect effect evaluation system, it includes the flow statistics, site analysis, advertising content analysis. Effect evaluation system will help enterprises understand the website operation indicators and the development trend in the process, clear advertising investment and returns the current. Effect evaluation system for the input and output of network marketing strategy, adjust the correct evaluation of enterprise network marketing is very important.
在流量轉化方面，對于 B2B 型的企業，企業網站可以提供在線咨詢、免費電話、短信 通知等轉化服務，而對于 B2C 電子商務網站，則提供了購買訂單、在線客服、電子地圖等 多種轉化服務，企業客戶可以根據自己的實際需要來選擇。
In the flow transformation, for the B2B type enterprise, the enterprise website can provide online consultation, free telephone, SMS notification into service, and for B2C e-commerce website, provide the purchase order, online customer service, electronic map and other transformation service, customers can choose according to their actual needs.
不同的行業有不同的特點，所以說我們要結合自身網絡營銷的特點進行合理的網站營銷 功能配置!
Different industries have different characteristics, so we should combine the characteristics of their own network marketing network marketing function of reasonable configuration!