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詳解SEO對B2C網(wǎng)站優(yōu)化難點及突破點
Date：2013-08-09 Aource：尚品中國 Type：網(wǎng)站百科 Word Size：small medium big
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Now the electronic commerce class shopping platform has many, but a large part of it in the early stage of optimization, so the SEO website optimization is a big market, if you can do the optimization in this market, believe that there is a great help to my future road seo. A type of web course B2C website construction is extremely hard to optimize.
B2C網(wǎng)站優(yōu)化的難點在于：
The difficulty lies in the website optimization B2C:
1、關(guān)鍵詞眾多，B2C網(wǎng)站屬于商品銷售平臺，任何一個這樣的網(wǎng)站都會涉及到很多種產(chǎn)品，很多個品牌，正是因為產(chǎn)品眾多，所以需要優(yōu)化的關(guān)鍵詞也眾多，這么多的關(guān)鍵詞都需要我們進行優(yōu)化，這樣才能夠保證網(wǎng)站的流量。而且除了產(chǎn)品詞和品牌詞，一些目標(biāo)關(guān)鍵詞也是必須要優(yōu)化上去，否則流量也會非常的悲慘。
Keyword is numerous, B2C website belong to commodity sales platform, any one such site will involve many kinds of products, many brands, it is because many products, so the need to optimize keywords is numerous, keywords so much we need to conduct optimization, like this only then can guarantee the website traffic. But in addition to product and brand word, some target keywords is also necessary to optimize up, otherwise the flow will be very miserable.
2、競爭激烈，現(xiàn)在是電子商務(wù)的世紀(jì)，任何行業(yè)的電商營銷型網(wǎng)站建設(shè)都會有很多，這些人做同一個行業(yè)，賣大致相同的產(chǎn)品，這就導(dǎo)致了競爭尤為的激烈。而且這種競爭表現(xiàn)在目標(biāo)詞到產(chǎn)品詞甚至到長尾詞等多個領(lǐng)域。
Fierce competition, it is a century of e-commerce, e-commerce marketing type website construction of any industry there will be many, these people have the same industry, to sell the same products, which leads to the competition is fierce. And this kind of competition in the target word to word even to many fields such as the long tail word.
3、百度競價帶來的影響，B2C網(wǎng)站是百度競價做的最多的行業(yè)之一，因為B2C網(wǎng)站是靠流量吃飯的，自然大家不會放棄百度競價這樣流量來源最多的方式，所以有些詞，我們會發(fā)現(xiàn)參與到競價的網(wǎng)站非常非常多，左側(cè)的前10甚至都可能是百度推廣的。正是因為這樣，有些詞，我們優(yōu)化到了首頁之后，由于點擊過少，對于排名來說會有很不好的影響，對排名的波動影響較大。
Effect of Baidu bidding to bring, B2C site is one of Baidu bidding do most of the industry, because the B2C site is to rely on traffic to eat, you will not give up the natural Baidu bidding such traffic sources most of the way, so some words, we will find that participate in the auction site is not very much, the left side of the first 10 even may is Baidu promotion. It is because of this, some of the words, then we optimize to the home page, click on the rankings because of too little, it will have a bad effect on the ranking, the fluctuation of.
雖然難點眾多，我們依然是要想辦法把他們優(yōu)化上去，這才是我們seoer存在的價值，而且優(yōu)化上去之后，你會有非常強烈的成就感。
Although many difficulties, we are still going to try and get them to optimize up, this is our SEOER value of existence, and optimize up, you will have a very strong sense of achievement.
要做好B2C網(wǎng)站的優(yōu)化，首先要找到切入點，這個切入點就是關(guān)鍵詞。我們在優(yōu)化B2C網(wǎng)站的時候，要與做其他類型的網(wǎng)站不一樣，所有的優(yōu)化工作都應(yīng)該是從關(guān)鍵詞開始切入的，做優(yōu)化方案的時候也應(yīng)該是由關(guān)鍵詞開始發(fā)散。
To do B2C site optimization, first of all to find a starting point, the starting point is the keyword. We in the optimization of the B2C website, website to do with other types are not the same, the optimization work we are all from the keywords begin, do optimization scheme should be key words began to diverge.
從關(guān)鍵詞，我們可以規(guī)劃出網(wǎng)站的整體結(jié)構(gòu)；從關(guān)鍵詞，我們可以劃分出網(wǎng)站的頁面的重要等級；從關(guān)鍵詞，我們甚至可以知道網(wǎng)站的收錄來源；從關(guān)鍵詞，我們可以知道文章更新的方式；從關(guān)鍵詞，我們可以知道這些文章與頁面的聯(lián)系。。總之一切都應(yīng)該是圍繞關(guān)鍵詞出發(fā)的。這點會與做企業(yè)站、論壇都有很大的不同。
From the words, we can plan the overall structure of the site; from the keywords, we can divide the important level of web page; from the keywords, we can even know included sites; from the keywords, we can know the update mode; from the key words, we can know that these articles and the page links.. In short everything around it is keyword based. This can and do enterprise stand, the forum is very different.
而做B2C網(wǎng)站優(yōu)化，最重要的也是關(guān)鍵詞的挖掘和分布，特別是長尾詞，一個成功優(yōu)化的B2C網(wǎng)站，流量的大部分來源會是長尾詞。而事實上，這類網(wǎng)站的長尾詞挖掘很簡單：
But do B2C website optimization, mining and distribution is also the most important keywords, especially the long tail word, a successful optimization B2C site, the source of most of the flow will be the long tail word. In fact, the long tail word this kind of Web mining is very simple:
每個B2C網(wǎng)站所銷售的商品都會有很多參數(shù)，這些參數(shù)就是我們挖掘長尾最好的方法，比如說衣服，它有男女款，它有顏色，它有尺碼，它有風(fēng)格等等，我們可以用這些參數(shù)組合出很多很多的長尾詞，而事實上，對于消費者來說，他們也是很有可能搜索“藍色休閑男裝”這種詞的，而如果你做好了這個詞，你會發(fā)現(xiàn)，來的流量都是很精準(zhǔn)的，訂單成交的概率也會很不錯。
Each B2C site by sales of goods will have many parameters, these parameters are our best method for mining the long tail, such as clothes, it has male and female, its color, its size, its style and so on, we can produce many of the long tail word with these parameters, and in fact, for the consumer speaking, they are likely to search for "blue casual" this word, but if you do this, you'll find out, the flow is very accurate, probability order transactions will be very good.
還有，有了這些參數(shù)組合出來的頁面，你也不需要再為收錄數(shù)量而擔(dān)心了。關(guān)于這些長尾的優(yōu)化，最成功的案例就是王通了。
Also, with these parameters out of the page, you also don't need to worry about the number included. Optimization of the long tail, the most successful case is Wang Tong.
所以要做B2C網(wǎng)站的優(yōu)化，切入點和關(guān)鍵之處，都是和關(guān)鍵詞有關(guān)系！做好關(guān)鍵詞的工作，你才有可能優(yōu)化好一個B2C網(wǎng)站。
So do the optimization of the website B2C, the starting point and the point, are related and keywords! Do key words work, you can be a good B2C site optimization.