Please contact our consultant
+86 10-60259772
Please provide your contact number. The project manager of shangpin China will contact you as soon as possible.
網絡營銷之SEO網站優化方法策略
Date：2012-11-20 Aource：尚品中國 Type：網站百科 Word Size：small medium big
- Location：
- ShangPin China >
- News >
- Encyclopedias >
- Main Body
Business is the future trend of economic development, but also many enterprises are facing difficulties, enterprise electronic commerce website optimization website, this is unavoidable, the quality of site content: the content of the website quality in SEO optimization value is the biggest, only with quality content to attract customers, there is only valuable content to have help the customer experience.
網站內基本優化：站內的基本優化則包含網站的內部鏈接的最大化合理交叉，符合用戶習慣的網站分類，清晰的網站分類之間的層級關系等等都是網站站內優化的基本功。網站的外部鏈接：外部鏈接的質量以及數量對于網站制作的排名也有著重要的作用，如在某一個網站的友情鏈接上有著許多不同類型網站的鏈接，這樣的友情鏈接對網站沒有多大的價值。
Website optimization: station basic optimization contains website internal link maximum reasonable cross, meet user habit site classification, clear site classification between hierarchy and so on are the basic skills of website optimization. External web link: external link quality and quantity for production site ranking also has an important role, as in a certain site links with many different types of links, the links to the website is not of much value.
一、網站優質內容建設(The construction of website quality content)
由于搜索引擎在索引時比較注重網站內容的獨特性，也就是所謂的原創內容，具有獨特內容的頁面在搜索引擎中得分會高于具有千篇一律內容的頁面。獨特內容建設的思路可以為“新聞資訊”“行業報道”“產品百科”等等即分類頁面SEO信息，以及產品頁面的產品描述，想辦法在產品頁面描述中增加信息，來爭取頁面的得分。
Because the search engine in the index to website content is unique, the so-called original content, with unique content page in search engines will follow the same pattern than with content pages. Unique content construction train of thought can be " news " " Industry Report " " products. " and so on that page SEO information, as well as the product page description, think of ways on the product page description information increased, for page score.
二、網站結構優化(Website structure optimization)
頁面META信息維護 。Title: 谷歌的字數限制為38個字符，百度的字數限制為33個字符，經過測試，這個字數限制為一個范圍而不是一個準確的唯一數字，盡量保證字符在35以內，那頁面標題就能在谷歌和百度完整顯示而不會出現省略號。 Keywords： 關鍵詞的字符數一般不要超過100個字符。 Description：描述信息一般不要超過200個字符，但是最好控制在75個字符以下才能完整顯示。頁面的Title和Description的作用類似于SEM中的創意信息，所以具有很重要的作用，這也決定了客戶是否能第一眼在搜索結果中看到你的鏈接就能決定鏈接到您的網站。這樣的字數控制以及頁面優化要求不僅僅局限于網站首頁，盡量將這種要求執行到一級甚至二級頁面。產品數據：增加收錄數的渠道有多種，但是其中起決定作用的還是網站本身的產品的數量，如果產品數量上不去，即便是可以通過其他方法來增加收錄數量也是有限的，畢竟網頁收錄的數量是受網站產品數量決定。
Page META information maintenance. Title: Google word is limited to 38 characters, baidu space is limited to 33 characters, after testing, this is limited to a range rather than an accurate only digital, as far as possible to ensure that character is less than 35, the page title Google and Baidu can be displayed in full without the occurrence of ellipsis. The Keywords: keyword characters generally do not exceed 100 characters. Description: description information generally do not exceed 200 characters, but the best control in 75 characters or less to complete. Page Title and Description effects similar to SEM in the creative information, so it has very important role, this also decided whether the customer can at first in the search results to see the links you can decide to link to your site. So to control the number of words and page optimization requires not only confined to the website home page, as this required to perform to the level of even two pages. Products: increase the number of channels of data collection has a variety of, but which plays the decision role or the site itself is the number of products, if the products do not go on the amount, even can through other methods to increase the number of collected is limited, after all webpage collected amount is controlled by the website product quantity.
建索引頁面：以客戶在搜索引擎上的搜索習慣，來整合產品數據。如“美的電飯煲質量怎么樣”，但是在做這樣的索引頁面時，一定要注意頁面本身的內容質量，不能一味地為了SEO而不顧客戶的用戶體驗;可以考慮在“產品百科”里來做這樣的數據整合，這樣用戶在尋找自己的答案時也達到了網站導入流量的需求。
To build the index page : customer in search engine search habits, to the integration of product data. Such as " beautiful electric meal Bao quality how ", but in doing so the index page, attention must be paid to the quality of the content of the page itself, not just for SEO regardless of the user's experience; can be considered " products. " to do the data integration, so that users find their answers when they reached the site into the flow demand.
數據包裝 。為了使搜索引擎更快速全面地收錄網站，有必要對分類、品牌進行組合，將數據包裝成一些新的頁面，以供搜索引擎的爬蟲索引。如可以按照品牌來建立網站上所有品牌的品牌頁面，也可以按照分類+品牌的形式來組合生成頁面，做到以上幾點后，網站的頁面數量將會大大增加。
Data package. In order to make the search engine more fully and quickly collect website, there is a need for classification, brand portfolio, data will be packed into some new pages, for search engine reptile index. If in accordance with the brand to build web site all brand page, can also be in accordance with the classification of + brand form combinations generated page, do the above points, the website page number will increase significantly.
內鏈管理。內部鏈接指網站內各個頁面之間的相互連接。增加內部各頁面之間的鏈接，就像是增加城市中的道路，會讓搜索引擎爬蟲這輛汽車能盡可能多地瀏覽網站的頁面，內部鏈接的多少也是網站排名的一個重要參考。增加內部鏈接的思路很廣泛，比如新版產品頁面面包屑中增加品牌一項，以及后來項目中的用品牌加型號替換面包屑中的產品編號，且替換后的品牌加型號組合是可點擊的超鏈接，這些都是在增加網站的內部鏈接。
In chain management. Internal links to sites within the mutual connection between each page. To increase the internal links between pages, like the increase in City Road, will let the search engine spiders of the car can be as much as possible to browse web pages, internal link number is also an important reference website ranking. Increasing the internal link train of thought is very extensive, such as new product page crumbs increase brand a, and later project with brands and models to replace the bread crumbs in the product number, and replaced the brands and models of combination is clickable hyperlink, these are on the increase the site's internal links.
三、友情鏈接和外部鏈接建設(Links and link building)
在與外部網站合作的過程中注意保持溝通，盡量建立起穩定的合作伙伴關系。合作區域與合作方式上可以考慮友情鏈接或者合作伙伴。友情鏈接的管理思路建議是少而精。首先如果同意在網站上加上合作網站的鏈接地址，最好不要加上nofollow標記，雖然可以保證PR值不會向外傳遞，但是很有可能導致在合作的網站上的鏈接被刪除。定期檢查友情鏈接，保證不要出現死鏈接的情況，同時也要定期檢查合作伙伴上是否仍然保留友情鏈接，如果沒有應該及時提醒對方。檢查周期建議為每月一次。
With an external website of cooperation in the process of attention to maintain communication, try to establish a stable partnership. Regional cooperation and cooperation can be considered links or partners. Links management proposals is fewer but better. First of all if consent in website plus cooperation website link address, had better not marked nofollow, although can guarantee the PR value will not pass out, but is likely to lead to cooperation on the website link to be removed. Regularly check links, ensure do not appear dead links, but also regularly check the partner is still retain links, if not should remind each other. Recommendations for a monthly check cycle.
四、網站地圖(Site map)
以Sitemap方式將各級分類頁面、產品頁面、評論頁面、咨詢頁面、討論頁面、數據整合成的頁面、建立的索引頁面提交到搜索引擎。提交周期為每天提交，保證Sitemap網站地圖的及時更新及維護。
Sitemap approach to various category page, product page, the comment page, page, the page data consulting, the whole page, establish the synthetic index page is submitted to a search engine. Submit periodic for every submission, ensure that Sitemap site map updating and maintenance.
電子商務時代，做網絡營銷網站seo優化方法策略：網站優質內容建設，網站結構優化，友情鏈接和外部鏈接建設，網站地圖,讓用戶操作更方便宜。
The age of electronic commerce, network marketing website SEO optimization strategy: high quality content website construction, website structure optimization, links and link building, website map, allowing users to operate more cheap.