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五種常見企業(yè)網(wǎng)站制作的功能需求
Date：2012-10-29 Aource：尚品中國 Type：網(wǎng)站百科 Word Size：small medium big
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Five kinds of common enterprise web design functional requirements:
第一：產(chǎn)品（服務(wù)）查詢展示型網(wǎng)站建設(shè)
First : the product ( service ) query display type website construction
產(chǎn)品（服務(wù)）查詢展示型網(wǎng)站核心目的是推廣產(chǎn)品（服務(wù)），是企業(yè)的產(chǎn)品“展示框”。利用網(wǎng)絡(luò)的多媒體技術(shù)，數(shù)據(jù)庫存儲(chǔ)查詢技術(shù)，三維展示技術(shù)，配合有效的圖片和文字說明，將企業(yè)的產(chǎn)品（服務(wù)）充分展現(xiàn)給新老客戶，使客戶能全方位的了解公司產(chǎn)品。與產(chǎn)品印刷資料相比，網(wǎng)站可以營造更加直觀的氛圍和產(chǎn)品的感染力，促使商家及消費(fèi)者對產(chǎn)品產(chǎn)生采購欲望，從而促進(jìn)企業(yè)銷售。
Product ( service ) query showcase sites core purpose is to promote products ( services ), is the enterprise product " show frame ". Using the network multimedia technology, database query technology, 3D display technology, effective combination of pictures and text description, the enterprise's products ( service ) the full show to the new and old customers, so that customers can complete understanding of the company products. Products and printing information is compared, website can create more intuitive atmosphere and product appeal, to businesses and consumers on product purchase desire, so as to promote enterprise sales.
第二：品牌宣傳型網(wǎng)站設(shè)計(jì)
Second : branding website design
品牌宣傳型網(wǎng)站非常強(qiáng)調(diào)創(chuàng)意設(shè)計(jì)，但不同于一般的平面廣告設(shè)計(jì)。網(wǎng)站利用多媒體交互技術(shù)，動(dòng)態(tài)網(wǎng)頁技術(shù)，配合廣告設(shè)計(jì)，將企業(yè)品牌在互聯(lián)網(wǎng)上發(fā)揮得淋漓盡致。本類型網(wǎng)站著重展示企業(yè)CI、傳播品牌文化、提高品牌知名度。對于產(chǎn)品品牌眾多的企業(yè)，可以單獨(dú)建立各個(gè)品牌的獨(dú)立網(wǎng)站，以便市場營銷策略與網(wǎng)站宣傳統(tǒng)一。
Brand promotion website lays great emphasis on the creative design, but is different from the general graphic design of advertisement. The website uses the multimedia interactive technology, dynamic webpage technology, advertising design, corporate brand in the Internet played most incisive. This type of website highlights enterprise CI, disseminate brand culture, enhance brand awareness. For many brand products of the enterprises, and can be set up for each brand independent web site, so that the marketing strategy and web site to promote unity.
第三：企業(yè)涉外商務(wù)服務(wù)網(wǎng)站建設(shè)
Third: foreign business services site construction
企業(yè)涉外商務(wù)服務(wù)可以通過互聯(lián)網(wǎng)對企業(yè)各種涉外工作，提供遠(yuǎn)程、及時(shí)、準(zhǔn)確的服務(wù)，是本類網(wǎng)站的核心目標(biāo)。本網(wǎng)站可實(shí)現(xiàn)渠道分銷、終端客戶銷售、合作伙伴管理、網(wǎng)上采購、實(shí)時(shí)在線服務(wù)、物流管理、售后服務(wù)管理等，它將更進(jìn)一步的優(yōu)化企業(yè)現(xiàn)有的服務(wù)體系，實(shí)現(xiàn)公司對分公司、經(jīng)銷商、售后服務(wù)商、消費(fèi)者的有效管理，加速企業(yè)的信息流、資金流、物流的運(yùn)轉(zhuǎn)效率，降低企業(yè)經(jīng)營成本，為企業(yè)創(chuàng)造額外收益，降低企業(yè)經(jīng)營成本。
Foreign business services through the Internet for enterprises of various foreign work, to provide remote, timely and accurate services, is the site core target. This website can realize the distribution channel, terminal sales, partner management, online procurement, online services, logistics management, service management, customer service, it will further optimize the existing service system, to achieve the company branch, agency, after sale service providers, consumers and the effective management of enterprises, to accelerate the flow of information, capital flow, logistics operation efficiency, reduce the operating costs of enterprises, for enterprises to create additional revenue, reduce the operation cost of the enterprise.
第四：物品銷售為主的網(wǎng)上購物型網(wǎng)站建設(shè)
Fourth: goods sales based online shopping website
什么是物品銷售為主的網(wǎng)上購物型網(wǎng)站？通俗的說，就是實(shí)現(xiàn)網(wǎng)上買賣商品，購買的對象可以是企業(yè)（B2B），也可以是消費(fèi)者（B2C）。為了了確保采購成功，該類網(wǎng)站需要有產(chǎn)品管理、訂購管理、訂單管理、產(chǎn)品推薦、支付管理、收費(fèi)管理、送發(fā)貨管理、會(huì)員管理等基本系統(tǒng)功能。復(fù)雜的物品銷售、網(wǎng)上購物型網(wǎng)站還需要建立積分管理系統(tǒng)、VIP管理系統(tǒng)、客戶服務(wù)交流管理系統(tǒng)，商品銷售分析系統(tǒng)以及與內(nèi)部進(jìn)銷存（MIS，ERP）打交道的數(shù)據(jù)導(dǎo)入導(dǎo)出系統(tǒng)等。本類型網(wǎng)站可以開辟新的營銷渠道，擴(kuò)大市場，同時(shí)還可以接觸最直接的消費(fèi)者，獲得第一手的產(chǎn)品市場反饋，有利于市場決策。
What is product sales based online shopping website? Popular to say, is the realization of online buying and selling of goods, buy the object can be enterprise ( B2B ), can also be a consumer ( B2C ). In order to ensure the procurement success, the site needs to have the product management, order management, order management, product recommendation, payment management, charge management, shipping management, membership management and other basic functions. Complex product sales, online shopping website also need to establish the integral management system, VIP management system, customer service management system, sales analysis system and internal Invoicing ( MIS, ERP ) dealing with the import and export of data system. This type of website can open up new marketing channels, and expand the market, and can also contact the most direct to consumers, obtain first-hand products market feedback, in favor of market decision.
第五：企業(yè)門戶綜合信息網(wǎng)站建設(shè)
Fifth: the enterprise portal information website
企業(yè)門戶綜合信息網(wǎng)站建設(shè)是所有各企業(yè)類型網(wǎng)站的綜合，是企業(yè)面向新老客戶、業(yè)界人士及全社會(huì)的窗口，是目前最普遍的形式之一。該類網(wǎng)站將企業(yè)的日常涉外工作上網(wǎng)，其中包括營銷、技術(shù)支持、售后服務(wù)、物料采購、社會(huì)公共關(guān)系處理等。該類網(wǎng)站函蓋的工作類型多，信息量大，訪問群體廣，信息更新需要多個(gè)部門共同完成。企業(yè)綜合門戶信息網(wǎng)站有利于社會(huì)對企業(yè)的全面了解，但不利于突出特定的工作需要，也不利于展現(xiàn)重點(diǎn)。
Enterprise portal information website construction is all type of enterprise website integrated, enterprises are facing the new and old customers, the industry and the entire society's window, is currently one of the most popular forms. The site will be in the daily work of foreign-related online, including marketing, technical support, after sale service, material procurement, public relations and other. The website covers the work of many types, a large amount of information, access group wide, information updating need many departments jointly completed. Enterprise information portal is helpful for a society to the enterprise comprehensive understanding, but is not conducive to highlight specific job requirements, also does not favor the show focus.
本文發(fā)布于尚品中國UEO營銷型網(wǎng)站建設(shè)公司http://www.trbqr.cn/