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如何建設網站才能讓企業盈利
Date：2012-10-19 Aource：尚品中國 Type：網站百科 Word Size：small medium big
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How to build a website to help enterprises to make money? This is a lot of enterprises are thinking about the issue, the website did not do a good job, whether do the promotion or advertising, have little effect, what kind of the website can attract the customer turnover?
一、個性化的網頁設計(Personalized webpage design)
很多企業或北京網站建設公司，為了節約成本，采用CMS模板建站或直接復制同行網站的模板進行企業網站建設，同時為了滿足企業的一些特殊要求，強制添加了很多跟原來模板不符的模塊，最終的做出來的網站不倫不類，試想，這樣的網站能幫助企業盈利么?在此建議，企業建站的時候最好選擇專業的網站建設人員或團隊。企業網站不光要包含企業的產品、公司介紹信息等相關信息，更應該能體驗公司品牌形象，企業文化。
A lot of enterprises or web site construction company, in order to save costs, using CMS template website or directly reproduced peer web template for enterprise website construction, at the same time in order to meet some special requirements of enterprises, forced to add a lot to the original template inconsistent module, finally out of site neither fish nor fowl, imagine, this site can help enterprises profit? This advice, the best choice of professional website construction staff or team. Enterprise website not only to contain the product of the enterprise, company information and other relevant information, but also should be able to experience the company's brand image, enterprise culture.
二、人性化網站服務設計(Humanized website design service)
一個網站不光要頁面整潔華麗，凸顯公司形象，更重要的是要人性化，一個用戶進入網站，看了半天也沒有明白這個網站到底是做什么?想看一些重要信息，點擊了好幾次也沒有找到;一個在線客服也沒有;在線聯系方式都是以前的;在線活動都是去年的;在線新聞都是幾個月以前的等等，你的網站是否也擁有以上這些問題，試想這樣的網站你能接受么?
A website not only to the page clean gorgeous, highlight the company's image, it is more important to humanity, a user to enter the site, see but didn't know what the hell is this website? Want to see some important information, click several times but could not find an online customer service; no; Online the contacts were previously; online activities are the last; online news is a few months ago and so on, whether your site has the above these problems, imagine this site you can accept?
三、合理的規劃網站內容(The reasonable planning and site content)
當用戶進入你的網站后，首先第一眼就要告訴別人這個網站是做什么的?同時用戶能很容易找到自己想要的信息。在內容設置的時候，你還需要考慮滿足不同客戶的需求。同時需要定期給網站增加新的內容，這樣才能吸引用戶下來再來。
When the user enters your website, first glance to tell others the website do? At the same time the user can easily find the information they want. In the content set time, you also need to consider to meet the needs of different customers. At the same time, need to add new content to the website regularly, in order to attract users down again.
四、引導客戶進入企業消費區域(Guiding the customer to the enterprise consumer area)
這一點是網站盈利的關鍵部分，就是引導用戶進入消費區域促成合作。每個網站都應該擁有自己獨特的消費區域，如活動促銷頁，在線客服，聯系電話，在線訂單頁，在線留言這些都可以是企業的消費區域，網站建設之初，就需要確定企業的消費區域，然后圍繞這些消費區域進行合理設計網站及內容引導。盈利型的網站設計的時候就應該圍繞這些來展開，通過突出企業消費區域，鼓勵用戶馬上采集行動，最終促成客戶成交。
This is a website profit portion of the key, is to guide the user to enter the regional consumption to promote cooperation. Each site should have their own unique regional consumption, such as promotional activities page, online customer service, telephone, online orders, online messages which can be the consumption area, site construction at the beginning of, you need to determine the consumption area, and then around the consumption area for rational design of website and content guide. Profitable website design time should be around these to spread, through outstanding enterprises regional consumption, to encourage users to immediately capture actions, ultimately contributed to the customer transactions.
五、有利于營銷推廣(Conducive to marketing promotion)
網站建設好之后，最終能不能盈利，主要看后期的推廣，如果你的網站都沒人知道怎么可能會產生訂單呢?所有在網站建設的時候，除了考慮上面的因素外，同時也要考慮是否有利于網站推廣。大家都知道，搜索引擎營銷是目前企業重要推廣手段之一，所以在網站建設的時候就需要把搜索引擎元素加進去，同時好的網站訪問速度也是很關鍵的，網站程序的穩定性等都需要考慮進去。
Website construction, will eventually be able to profit, mainly to see the later period promotion, if the website you are nobody knows how may generate orders? All in the construction site when, in addition to consideration of the above factors, but also consider whether the benefit of website promotion. As we all know, search engine marketing is the important means of enterprises, so in the construction site when you need to search engine elements added, while good site access speed is very critical, the website program stability should be taken into account.
企業在打造盈利型網站時，不應只單單看一個外表，更應該從更多的角度去思考。我們的建議是在建站之前就把整個的網站建設、盈利模式、推廣方式全部規劃出來。然后再進行網站建設，這樣建出來的網站才會幫助企業創造收益。
Enterprises in creating a profitable website, should not only see an appearance, more should from much angle to think. Our proposal is in the station before the entire web site building, promotion profit model, all the way out. Then the construction site, this site will be built out of helping enterprises to create profits.
本文發布于ueo營銷型網站建設公司尚品中國http://www.trbqr.cn/