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企業(yè)網(wǎng)站該如何策劃
Date：2012-07-28 Aource：尚品中國 Type：網(wǎng)站百科 Word Size：small medium big
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The enterprise website this how to plan? I think this is the enterprise, the company doing the website before all considered, do enterprise web site is not matter, not just get a template, get a garbage server, and the content of the copy some online, is done. Doing web site, enterprise should first consider, why do web site?
一、做網(wǎng)站的目的(Do a web site)
企業(yè)做網(wǎng)站，無非一下幾種情況：
Enterprise do website, no more than the several ways:
1、樹立形象（就像名片一樣）
Set up image (like business card)
2、打造品牌，結(jié)合線下實體共同宣傳（主要還是以實體為主）
Creating the brand, combined with offline entity common propaganda (mainly still mostly solid)
3、提高銷售額（即通過網(wǎng)絡(luò)形式，拓展業(yè)務(wù)渠道，挖掘網(wǎng)絡(luò)千里)
Improve sales (that is, through the network form and develop business channel, mining network miles)
4、電子商務(wù)（企業(yè)主要業(yè)務(wù)通過網(wǎng)絡(luò)開展業(yè)務(wù)）
Electronic commerce (enterprise main business through the network business)
二、網(wǎng)站類型分析(Website type analysis)
那么我們分別分析企業(yè)網(wǎng)站的這四種類型：
So we were analysis of enterprise web site four types:
（1） 樹立形象型企業(yè)網(wǎng)站建設(shè)
Set up image type enterprise website construction
該類企業(yè)，對電子商務(wù)的意識不夠或?qū)W(wǎng)絡(luò)依賴不強。最企業(yè)網(wǎng)站僅僅是為了更好的樹立一下企業(yè)形象，該類企業(yè)網(wǎng)站建設(shè)簡單，不用過分 的 強調(diào)用戶體驗和收索引擎，甚至幾個月不用去跟新，建站的目的可以說是“跟風(fēng)”，不需要花費太多的人力、物力去進(jìn)行網(wǎng)站建設(shè)。
The enterprise, the electronic commerce network is not enough to rely on consciousness or is not strong. The enterprise web site just to better set up the enterprise image, and the enterprise website construction is simple, need not too much emphasis on the user experience and receive single-handedly index, or even months need not go to with new, the purpose of the site can be said to be "suit", do not need to spend too much manpower and material resources to web site construction.
（2） 打造品牌，結(jié)合線下實體共同宣傳行網(wǎng)站建設(shè)
Creating the brand, combined with offline entity common propaganda line website construction
此類型網(wǎng)站是企業(yè)對網(wǎng)絡(luò)有進(jìn)一步的認(rèn)識，在企業(yè)宣傳和企業(yè)盈利方面對網(wǎng)絡(luò)有了新的介入。此階段企業(yè)網(wǎng)站的建設(shè)更像是一個標(biāo)識，樹立形象，打造品牌的途徑。這類企業(yè)網(wǎng)站一般界面設(shè)計的很美觀和大氣，但是網(wǎng)站整體用戶體驗未能深入去了解。功能也比較單一，用戶體驗方面有進(jìn)一步的提升，但是仍然處于摸索階段，對于網(wǎng)站訂單意識不強。主要還是通過網(wǎng)站和實體共同的打造企業(yè)的形象，對于增加銷售方面，該類網(wǎng)站還差的很遠(yuǎn)；同時對搜索引擎優(yōu)化方面（seo）還不重視，目前我國80%的企業(yè)網(wǎng)站都是這種類型。
This type of website is enterprise network with further knowledge, in the enterprise publicity and enterprise profit to network has a new step in. This stage enterprise website construction is more like a logo, set up the image and create the brand approach. This kind of enterprise web site of general interface design is beautiful and the atmosphere, but web site overall user experience failed to further to understand. Function also is more onefold, the user experience have the further promotion, but is still groping stage for the website no strong sense of order. Main or through the website and entity common makes the enterprise the image, to increase sales, the site also far short of the; At the same time to the search engine optimization (seo) still don't pay attention to, at present, China's 80% of the enterprise web sites are of this type.
（3） 提高銷售額類型企業(yè)網(wǎng)站建設(shè)。
Improve sales type enterprise website construction.
越來越多的企業(yè)和公司明白到了網(wǎng)絡(luò)的力量，我們可以從百度的競價排名火爆方面可以得到明確的答復(fù)。此類網(wǎng)站的要求稍高，在正規(guī)網(wǎng)建公司做得話，價格一般在5000-10000元，設(shè)計一定要大方，美觀，且用戶體驗一定要好，這才能吸引客戶提留，提高轉(zhuǎn)化率。在seo優(yōu)化方面做的功夫也要足，對關(guān)鍵詞的挑選，客戶類型的分析，網(wǎng)站主要功能都要有良好的設(shè)計，可以適當(dāng)?shù)倪M(jìn)行百度的競價排名，此類企業(yè)網(wǎng)站建設(shè)已經(jīng)專業(yè)化了，需要特定的人員將對網(wǎng)站進(jìn)行維護(hù)和推廣，推廣力度很大。
More and more enterprises and companies to understand the power of the web, we can from baidu's competitive ranking in hot can get clear answer. These websites requirements is a little bit higher, in regular nets built the company words, the price is in commonly 5000-10000 yuan, design must be generous, beautiful, and the user experience is close friends certainly, this ability to attract customers tiding over, to improve conversion rates. In making seo optimization kung fu also want foot, the key words of the selected, the customer types of analysis, the website main function is to have good design, can be appropriate for baidu's competitive rankings, such enterprise website construction has special, need certain personnel will perform site maintenance and the promotion, to popularize strength is very large.
（4） 電子商務(wù)（企業(yè)主要業(yè)務(wù)通過網(wǎng)絡(luò)開展業(yè)務(wù)）
Electronic commerce (enterprise main business through the network business)
電子商務(wù)型公司，對網(wǎng)絡(luò)的投入力度很大，或者對網(wǎng)絡(luò)的依賴性很高一般為網(wǎng)絡(luò)服務(wù)型公司，商務(wù)平臺（淘寶、亞馬遜、京東等）。作為一個電子商務(wù)網(wǎng)站，seo、競價排名、良好的用戶體驗已經(jīng)是該類型網(wǎng)站最基本的特征，還要有自己特色的服務(wù)產(chǎn)品，特色的銷售渠道，特色的盈利模式。此類網(wǎng)站投入人力、無力很大，風(fēng)險也大，需要有自己的團(tuán)隊進(jìn)行經(jīng)營。
The electronic commerce type company, to the network investment is very big, or to the network the dependence of the high for network service company general, business platform (taobao, amazon, jingdong, etc.). As a e-commerce sites, seo, competitive rankings, good user experience is the type of the most basic web site features, but also have their own characteristics of the service product, the characteristic of sales channels, the characteristic of the profit model. These websites into human, weakness is very big, the risk is big also, needs to have his team to conduct business.
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