品牌化運作才是網站建設公司的發展方向

最近有一則新聞鬧的沸沸揚揚，速遞行業龍頭老大順豐開始提價，將原本每單12元的同城快遞業務，提至13元每單。或許因為順豐是快遞行業的龍頭，又或者快遞業務牽涉到用戶太多，所以關注的人比較多。在順豐快遞業務漲價的前后，與網站建設建設業務緊密相關的，中國萬網的IDC產品渠道價格，一次上漲15%。成本不斷上漲的背后，是網站建設整個行業壓力的不斷上漲。而且這種壓力，不是哪幾家公司擁有，利潤不斷下滑成本不斷攀升，迫使眾多小型網站建設公司游走在壓力和生存邊緣。
Recently a raise a Babel of criticism of the news of downtown, the courier industry big boss Shunfeng started to raise prices, will originally every 12 yuan of city courier business, raised to 13 yuan per unit. Perhaps because Shunfeng express industry leading, or express business involves too many users, so many people concerned. Before and after the SF express service prices, and closely related to the construction site construction business, nets of China IDC product channel prices, a rise of 15%. Behind the rising cost is rising, the industry website construction pressure. And this pressure, which is not a few companies have profits continue to decline, rising costs, forcing many small website construction company wandering in the edge of survival pressure and.

這似乎是一個惡性循環，價格低利潤就低，沒有合理的利潤就無法選用優秀的人才，無法確保后期的服務。在高壓力高通脹下，中小型網站建設公司何去何從，如何走出生存與夢想的園囿，是很多人不得不面對的問題。作為中小型網站建設公司的一員，營銷型網站建設公司引航科技認為，突破的惟一方法就是堅守品質，提升合理利潤并逐漸品牌化運作。轉型增值服務，跳出紅海廝殺，是沒有選擇的選擇。
This seems to be a vicious spiral, low price profit is low, there is no reasonable profit cannot choose talent, can not ensure the service. In the high pressure high inflation environment, small and medium-sized site construction company decide on what path to follow, how to go out of existence and the dream garden, is that many people have to face the problem. As a member of small and medium-sized site construction company, the company marketing type website construction pilot technology think, only way is to enhance the quality of a breakthrough, reasonable profit and brand operation. Transformation of value-added services, jump out of the red sea fight, there is no choice.

品牌化之路對于中小型網絡公司來說談何容易？品牌的前提是品質，這個遠非找到幾個員工就可以完成的事情。品牌化運作需要一系列的控制流程，以及相對豐富的網站建設制作經驗。對于一般的網站建設公司，轉型之路絕對是異常痛苦的。因為現在整個網站建設市場已經陷入怪圈，漲價就會失去市場份額，等于立刻找死，不漲價就沒有利潤沒有品質沒有服務，一樣是慢慢等死。值得慶幸的是，市場上也不乏成功轉型的網站建設公司，雖然很少但是那已經成為一種希望和方向。
The brand of the road for the small and medium network easier said than done? Brand is the premise of quality, this is far from being found several employees can be completed. Brand operation needs to control a series of processes, and the website construction is relatively rich experience in production. For general website construction company, transformation of the road is very painful. Because now the whole website construction market has been in a strange circle, the price will lose market share, price is not equal to immediately have a death wish, no profit no quality no service, is slowly wait for death. Fortunately, the market has no successful transformation of website construction company, although rarely but it has already become a kind of hope and direction.