談怎樣制作網站SEO優化方案

不管是我們為自己的網站做SEO還是給自己公司的網站優化，又或者是給客戶提供SEO服務，都希望大家能在SEO工作開始之前做好一份詳細的SEO方案，不要怕費時間，只有有計劃地去工作，才能讓效率大大地提高，做到事半功倍，如果沒有一份良好的計劃書，可能后面會花更多的時間來整理思路。
Whether we for his own website or to their own company's SEO site optimization, or is to provide the customer SEO service, hope everybody can do in SEO before work began a detailed scheme of SEO, do not be afraid of time-consuming, only in a planned way to go to work, can let the efficiency is greatly improved, achieve more with less, if not a good plan, may be behind will take more time to sort out ideas.

網站優化七步驟：
Website optimization seven steps:

1.確定seo的目標
Sure seo's goal

2.熟悉客戶的產品和服務，研究競爭對手
Familiar with customer's products and services, the competitors

3.客戶用戶群體分析，確定網站關鍵詞
A customer group analysis, how your keywords

4.網站修改和網站內部優化
Website revised and website internal optimization

5.網站外鏈建設
The website chain construction

一.確認SEO的目標(Confirm SEO's goal)：

在和客戶商務談判后就要客戶確認網站優化的最終seo目標，有了一個明確的目標才能更好的安排具體的工作。這個目標可以是長期的、具有戰略意義的，也可以是短期的，但不管是短期還是長期，我們的目標設定一定要可以實現的前提下，不要設定一個根本無法完成的目標出來。然后將目標分解到具體的每月、每周、每日的階段目標。
In business negotiations and customer is customer to confirm the final seo site optimization goal, have a clear goal to a better plan for the concrete work. This goal can be long-term, strategic, also can is short, but no matter the short-term or long-term, our goal setting must can realize, under the premise of don't set a goal out of not being able to complete it. Then will target decomposition to specific monthly, weekly, daily stage goal.

二.熟悉客戶的產品和服務，研究競爭對手(Familiar with customer's products and services, the competitors)：

孫子兵法有云：“知己知彼，放能百戰殆”，在著手優化之前，要先去了解客戶的產品和服務，以及研究競爭對手網站制作情況。客戶的產品和服務可以通過客戶的網站或直接和客戶溝通去了解，重點寫下從哪幾點分析競爭對手。
Sun tzu have cloud: "the enemy, can put through great skill and dangerous", proceeding to optimize before going in to understand first customer's products and services, and the competition website. Customer's products and services through customer web site or can be directly communicate with the customer to understand, write down what some analysis from key competitors.

(1)基本數據：網站年齡、收錄量、收錄率、快照新鮮度。(可以用愛站網工具查詢)
Basic data: website age, included quantity, included rate, snapshots freshness. (can use love stand nets tools inquires the)

(2)站內優化：TITLE的設計、描述的書寫、強調文本、段落標題(H1,H2之類的)、URL處理、鏈接深度、Nofollow的使用、目錄頁和內容頁的優化等等。
In the station optimization: the design of the TITLE, description of writing, emphasizes text, paragraph headings (H1, H2 and), URL processing, link depth, the use of the page directory Nofollow, and the content page optimization, etc.

(3)外部數據：外鏈數量和質量、全站外鏈、首頁外鏈、品牌知名度。
External data: the quantity and quality, station the chain the chain, the home page chains, brand awareness.

我們要通過這幾個方面的內容來建立數據模型，將每一項詳細記錄下來，寫進方案中
We will through the several aspects of the content to establish the data model, will each detailed records down, written in the scheme

三.客戶用戶群體分析，確定網站關鍵詞(A customer group analysis, how your keywords)：

分析和了解客戶的用戶群體，網站的目標用戶是屬于哪一類，不同的網站性質所需要的目標用戶是不同的，做精準的客戶營銷，不為seo而去seo。在確定好用戶群體后開始研究和分析客戶網站的關鍵詞，選擇關鍵詞的原則是以網站的用戶為導向，從用戶的角度去分析他們會通過什么關鍵詞去搜索網站的產品和服務，同時還要和客戶溝通，確定網站的關鍵詞，客戶網站的核心關鍵詞不一定要熱門但是要精準!
Analyze and understand customer user groups, the goals of the web site users is what kind, different web sites nature need to target user is different, do precise customer marketing, not for seo and to seo. In determining the good user group began to research and analysis customer site keywords, choose the principle of keywords in web site as the guidance, from the point of view of the user to analyze what they will pass keywords to search the site of products and services, but also communicate with the customer, make sure the site keywords, the core of the customer website keywords doesn't have to be popular but precise!

分析確定關鍵詞的方法：
The method of analysis to identify key words

(1)研究競爭對手的網站關鍵詞
Research competitors websites keywords

(2)關鍵詞挖掘工具：這里特別推薦百度后臺關鍵詞查詢工具和愛站網關鍵詞推薦挖掘工具。
Key words mining tool: here particularly recommended baidu backstage keywords query tools and love stand nets keywords recommend mining tools.

(3)搜索引擎下拉框和相關搜索
Search engine drop-down box and relevant search

(4)問答平臺長尾關鍵詞挖掘
Q&a flat head of tail keywords mining

四.網站修改和網站內部優化(Website revised and website internal optimization)：

客戶需要優化的網站一般都會不合理之處，需要對網站進行修改，一般視客戶等級情況而定，這里暫時忽略這個因素。
Customers need to optimize web site will generally not reasonable place, need to modify website, general as customers level up, here ignored the factors.

(1)動態網站修改成靜態或者偽靜態(需要技術支持)
Static or dynamic website modified into pseudo static (need technical support)

(2)URL統一，做好301重新定向。
URL unity, completes the 301 redirected.

(3)增加網站地圖，友情鏈接板塊，做好404錯誤頁面等等
Increase the site map, link plate, completes the 404 error pages, and so on

網站內部優化：title，description標簽內容描述的書寫，做好站內鏈接，圖片加ALT標簽描述，合理布局關鍵詞和關鍵詞密度，做好頁面內容的相關性，堅持原創文章內容更新等等。
Internal web site optimization: title, description tag content description of writing, completes the sitelinks, pictures and ALT tag description, reasonable layout keywords and keyword density, completes the page content related, adhere to the original article content update etc.

五.網站外鏈建設(The website chain construction)：

網站外鏈建設要注意相關性和廣泛性。建設友情鏈接的方法很多。有友情鏈接交換、軟文提交、目錄提交、獨立博客、論壇簽名、分類信息、黃頁網站、提交搜藏、社會化推廣、微博推廣等等，這里重點講下友情鏈接交換的方法。
Website construction should pay attention to the chain correlation and universality. Construction method are many links. There is friendship link exchange, soft wen submission, directory submission, independent blog, BBS signature, classification of information, the yellow pages, submitted to hide, search website promotion, the socialization of bo promotion and so on, the key here speak links switching methods.

在周多的外鏈建設中曉泉更偏愛于友情鏈接交換。一個相關性權權重高的友情鏈接可以抵得上N個外鏈，而且對網站的排名起到很大的效果，很多站長都深有體會，友情鏈接交換的原則是寧缺毋濫，好的友情鏈接可以對網站的排名起到很大的作用，相反，差的、垃圾鏈接可能導致你幾個月辛辛苦苦的努力功虧一簣。友情鏈接交換的方式有加入友情鏈接QQ群去交換，一般很難交換到合適的，最好的辦法是到友情鏈接交換平臺去提交網站并尋找自己所要的友情鏈接。這里特別推薦go9g0友情鏈接交換平臺，go9go這個平臺是曉泉在周多友情鏈接交換平臺中覺得最好的一個之一，友情鏈接聯行業細分非常而且很精準，很容易交換到同行業相關性的有鏈接，更可貴的是按行業和pr等級值建立了相應的友情鏈接交換QQ群。按照自己的需求加入這些QQ群，就能很快交換到自己想要的友情鏈接。省時，高效!
In the weeks in the construction of the chain XiaoQuan preference link exchange. A correlation between heavy link has high N can compensate the chain, and of the site's ranking has a big effect, many webmaster all have experience greatly, link exchange principle is the patient, good links to site's ranking has played a significant role, instead, poor, garbage link may lead you to a few months of painstaking efforts failed. Link exchange ways there are to join links QQ group to exchange, exchange to the appropriate very hard commonly, the best way is to link exchange platform to submit web site and find the link. Here go9g0 recommended links exchange platform, go9go this platform is XiaoQuan in more weeks link exchange platform think the best one of a, links league industry segments of the very and very precise, it is easy to switch to the correlation industry have links, more valuable is according to the industry and pr level values established the corresponding link exchange QQ group. According to their own needs to join these QQ group, you can easily switch to link you want. Save time, high efficiency.
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